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—A Six-Week Marketing Lab for Authors—
From Published to Market
Your Book’s Next Chapter
Imagine sitting down on a Monday morning and already knowing what you want to say about your book that week.
You know who you’re talking to, which places deserve your attention, and how to describe your book when someone asks without searching for the right words.
Maybe there’s a podcast you want to pitch or an email you’ve been meaning to send. Perhaps you’ve been thinking about hosting a book event or finding a way to connect your book to your speaking or professional work.
Instead of wondering whether you should be doing all of it, you can look at the plan in front of you and know what makes sense for your book right now.
That’s what this Lab is designed to help you create.
Inside the Lab
Weekly Focus
Each week centers on one part of your book marketing, giving you time to learn and apply what you’re working on.
Author Guidance
Greg and Kelli will help you turn marketing ideas into practical next steps for your own book.
90-Day Plan
Bring everything together into a focused marketing plan you can use for the next three months.
Start Anytime
Begin whenever you’re ready and work through the course one week at a time.
The From Published to Market – Your Book’s Next Chapter is a six-week guided program with Greg Justice and Kelli Watson designed to help you turn scattered marketing ideas into a plan built around your book.
Together, we’ll work on the way you describe your book, the reader you most want to reach, the ways you feel comfortable talking about your work, and the marketing opportunities that fit your goals and your life.
Then we’ll bring those pieces together into a 90-day book marketing plan you can begin using right away.
You Wrote the Book. Now Let’s Help People Find It.
For months, maybe years, the book had one very clear goal: get published.
Then publication day arrived. The cover went up online, friends celebrated with you, and you finally got to see the book you worked so hard on out in the world.
Eventually, the excitement around launch begins to quiet down and a different question starts creeping in.
What do I do with this book now?
There are plenty of possibilities.
Your book could introduce you to a new audience through a podcast interview. It might lead to an invitation to speak or become an important part of your business. A signing could turn into an event people talk about afterward, while an email or Substack publication could give readers a reason to continue following your work.
The possibilities aren’t usually the problem.
Knowing which ones belong in your marketing plan is where things can get complicated.
That’s the work we’re going to do inside the From Publishsed to Market Lab.
Creative book Marketing Ideas
Activate Your Community
Fresh Ways to Reach Readers
Real Author Experiences
Creative Book Signing Events
Book Launch Celebration
Six Weeks From Now, Book Marketing Can Look Very Different
You may arrive at the Lab with marketing ideas saved in several different places. Perhaps you have a few things you’ve tried and liked, along with some others that quietly disappeared because they never really felt like you.
That’s fine. We can begin there.
Greg and Kelli will help you look at the book you have now and the work you want it to do. Together, we’ll get to the heart of the message and find language that makes it easier for other people to understand why the book belongs in their hands.
Then we’ll turn our attention to the reader.
Instead of trying to market to a vague crowd of “people who might like my book,” we’ll help you think about the person who is most likely to need what you wrote. Once that reader becomes easier to picture, the way you talk about the book begins to change too.
From there, we can start making decisions about where your time belongs.
Perhaps podcast interviews make sense because you love conversation and your readers already listen to shows in your subject area. Maybe email gives you a better way to build a relationship with readers over time. Events, speaking, partnerships, Substack, or another opportunity may fit your book far better than spending hours trying to keep up with every social platform.
By the time the six weeks are complete, all of those decisions will come together in a 90-day marketing plan that gives you somewhere to begin and something to return to.
Reader Focus
Understand who you’re trying to reach.
Marketing
Choose where your time belongs.
Clear Message
Know exactly how to describe your book.
Each panelist brings a different perspective and approach to book marketing. They’ll share what they’ve tried, what has worked, what they’ve learned, and how their books have helped them open doors and expand their reach.
This won’t be a collection of generic marketing advice. It will be an honest conversation filled with real experiences, practical ideas, and strategies you can adapt for your own book.
Why We Call It a Lab
Book marketing gets easier when you stop feeling like every decision has to be perfect.
That’s one reason we chose the word Lab.
Inside the Lab, you’ll have room to try ideas, notice what connects, and shape a marketing approach that fits your book and the people you want to reach.
Room to Try
A lab gives you room to try something and see what happens. You may change the way you describe your book and find that people understand it much faster. You may try a marketing path and realize it doesn’t fit the way you like to work.
Learn What Fits
Inside the Lab, we look at what is getting a response and what feels like a good fit for you. When something starts working well, you can keep building on it. When something doesn’t fit, you can make a change.
Useful Results
Every step provides valuable insights for learning. The objective is not to demonstrate marketing expertise. Instead, it’s to identify what strategies are effective for this book and its intended audience.
Your Own Approach
By the end of the six weeks, we don’t want you following someone else’s formula. We want to help you create an approach shaped by your own book, your own voice, and what you’ve learned along the way.
You’ll Leave with Ideas for Every Stage of Your Book’s Journey
What We’ll Work on During the Six Weeks
Think About Where One Book Can Lead
We’ve seen authors create wonderful opportunities because they kept finding new ways to bring their books into the world.
Lizzie Merritt
Lizzie Merritt took her books right into the microphone. Through The Confident Body Podcast, she talks each week about the ideas behind You Are a Miracle and LIGHT: The New Psychology of Weight Loss. She has also joined other podcasts as a guest, giving new audiences the chance to hear her story, connect with her message, and discover her books for the first time.
M.E. Sadd
M.E. Sadd turned a traditional book signing into a Sip + Sign, and suddenly the event felt more like a gathering than a table with a stack of books. People came to spend time with Living a Generous Life, meet M.E., enjoy the evening, and make the book part of the experience.
Julie Ciardi
Julie Ciardi kept the conversation going well beyond publication. After 50 Not Finished came out, she continued sharing her ideas through Substack and built a community of more than 10,000 subscribers who chose to keep reading, listening, and following the work connected to her book.
Sometimes, one opportunity leads to another months later, in a way you never could have anticipated while you were writing. Your book has the potential to continue sparking those kinds of conversations, but first, you need a way to keep it visible. That’s what we want to help you create.