The foundation of our book resides in two fundamental principles:

• 1. The Pygmalion Principle—It’s actually a very simple concept which we will explain just before Chapter 1: Encourage It!
• 2. Supporting the development of physical literacy in our youth which is explained in a bit more detail in Chapter 2: Move it!

Who is the right role model, the right coach, at this most influential age of your child? You Are! But all coaches need coaching to stay on top of their game. And that’s where we come in. We will coach you through our Master Formula of life-changing lessons.