In today’s episode, we talk with Kirk Lawrence, the bestselling author of Zero’s Heroes, the 1981 true story of when personal trainer Kirk Lawrence was hired by San Francisco 49ers tight end, Charle Young. Their backgrounds were like night and day, but for six months their training became legendary in the Niners organization. Charle’s results included leading a Niners team that went from “Laughable Losers to Super Bowl XVI Champions.” Fresno, CA, then gave him The Key to the City.
Kirk’s own transformation fueled his fitness career success. His story takes you from when he ran away as a teenager in the dead of night to where he meets Joanie Greggains and makes an impact on morning television. Kirk continued as a consultant to San Quentin prison, coaching fitness students around the world with IDEA, leading the 10,000 person Dole Cup tournament in Japan, being hired by UCSF Medical School to lead a 2 year study on women, exercise and preventing osteoporosis, and training America’s public school students with Raisin Youth Fitness, endorsed by Arnold Schwarzenegger and the then 1991 President’s Council on Physical Fitness and Sports.
Everyone wants to feel like a hero. But grit, persistence and determination alone make the difference. No matter what the situation, Kirk went on a coaching quest to be his best.
His enduring message is to stick to the fight when you’re the hardest hit, it’s when things seem the worst-
Rest, but Don’t Quit!
Zero’s Heroes by Kirk Lawrence on Amazon. Click here to purchase the book.
